New Arrival: iMediaStreams Debuts iPoint, iServe and iMusic
iMediaStreams has launched iPoint, iServe and iMusic, three technologies that use an interest-based targeting methodology designed to target ads based on interests manifested through user profiles within online communities.
iPoint categorizes and ranks its clients' digital assets based on online communities interests as well as demographic and psychographic characteristics. The data that is collected using iPoint then is integrated with iServe and used to deliver relevant online banner and in-stream advertising to potential customers. With iMusic, detailed usage information is provided to audio and video content owners to better track usage.