5. Add an Email Opt-in Form on Your Facebook Page. According to a Silverpop study, only 10 percent of brands currently use Facebook to increase email subscribers. This is a clear, low-hanging opportunity to turn your Facebook fans into new subscribers. You can either create a Facebook app with a form or simply create a Facebook post with a call to action to subscribe to your email newsletter.
6. Send Dedicated Emails. Directly ask your subscribers to follow your brand on Twitter, "Like" your brand on Facebook or follow your company on LinkedIn. Be sure to describe the benefit they will get from taking the next step of connecting with you on that social network.
While many marketers use both social media and email in their marketing campaigns, most companies are missing out on the benefits of integrating the two channels. With integration between your social media and email efforts, you can achieve even greater results.