6 Ways to Integrate Social Media Into Your Email Acquisition and Retention Efforts
Once you've implemented these recommendations, you'll have taken a large step forward in ensuring ongoing cohesion across the two channels.
It's very likely that as both the email and social media channels evolve, additional opportunities for crossover will increase. Looking ahead as marketers, you should expect your customers to experiment with different channels until they find the right mix to best support their interests in your brands.
It's critical you get a head start and make sure both your email and social media channels are integrated and complement the other in order to minimize any missed opportunities to keep the conversation going with your best customers.