5. Don't Ignore the Industry
It's important to understand what's trending in social media, mobile apps and video. There's a wealth of really good ideas already brewing out there on Vine. Pay attention, take some notes and use that information to stay one step ahead.
6. Do Find New Ways to Tell Stories
Advertise, share, explain—there are a wide variety of things you can do with this app, so take the time to explore and create your videos. Like Twitter's 140 characters, six seconds isn't a lot. Figure out how you can tell your best possible story in that short amount of time.
If it's used correctly, video apps and short video pieces can be marketing tools, public relations tools, social media tools and sales tools—all in one. Six seconds is all you need.