6 Tools to Make Interstitial Ads Part of Your Holiday Tradition
Didn’t think that was coming so soon?
Don’t panic. Just start with a strategy you can employ quickly. You can use MarTech to create and deliver ads that work "in between" pages. They’re called interstitial ads.
An interstitial is an interactive full-page ad that appears within an app, mobile browser or between content pages. With nearly 10 times the real estate available on traditional banners, an interstitial gives the ad its best chance to generate a click and maximize user engagement.
Interstitial pages are served to the user before loading the target page, which can be video, email, an app on a phone — it is what appears before that loads. It will serve ads or verifying information (as in the case of age-restricted content).
Could be the page that asks if you’re over 21 before viewing a win website. It could be an ad with a holiday message that pops up before anyone sees your regular e-commerce site. Pages may be served on websites or within apps on mobile devices.
So to help make your holidays bright, here are six tools for interstitial advertising.
Kat Powers leads the content team at CabinetM, as the editorial director. CabinetM is a platform enabling full lifecycle support around digital tool discovery, qualification, implementation and management by individual marketers and throughout enterprise organizations. Before joining CabinetM, Kat was a spokesman with the American Red Cross, serving as Chief of Disaster Public Affairs during the Boston Marathon Bombing relief effort. The book she wrote after leaving the Red Cross, “The Week That Made Boston Strong” focused on fellow communications pros who responded during the crisis. Before joining the Red Cross, Kat was a newsroom leader for 19 years, building a generation of reporters in the Greater Boston area. An award-winning journalist in her own right, Kat’s work has been highlighted in textbooks, classrooms and as a lecturer at the Poynter Institute. She continues to mentor journalists, preferring now to bask in their accomplishments. When she’s not writing or pedaling slowly on her bicycle, she’s debating at least one of her three sons.