6 Strategies to Optimize Social Media Marketing for Small Business Owners
According to research conducted by Manta, an online small business community, 90 percent of small business owners now use social media as part of their marketing strategy. Yet a surprising 30 percent say they don't find their Facebook presence to be valuable to their brand.
While Facebook isn't guaranteed to benefit your organization, it's possible (if not likely) that a portion of those business owners just aren't using it right. If you've ever questioned your social media marketing skills — or your results — read on for six ways to optimize your campaign.
1. Improve your content. The phrase "content is king" is a truism. Rather than constantly spamming your social media followers with tons of articles or pitches, focus on the quality of the content you produce. Make sure it's always concise and to the point. Include expert advice your followers are less likely to find anywhere else, and tie it into current events whenever possible. One well-crafted social media post per day trumps five average articles every day of the week.
2. Get visual. Including effective images and videos with your posts is sure to generate buzz. Making your posts visually appealing can draw in more viewers, resulting in increased clickthroughs and shares.
3. Expand your presence. Pinterest, Instagram, Google+ and StumbleUpon are just a few of the many other social networking and sharing platforms that exist beyond Facebook and Twitter. You never know where your next influx of customers may come from. Try out a number of sites and networks; you might be surprised by the results.
4. Create an interactive experience. Posting high-quality articles with eye-catching images is great, but you should also strive to create posts that promote interactivity. Contests, polls, giveaways and surveys work great on Facebook, and a weekly TweetChat (a virtual discussion held on Twitter) may also serve you well.