6 Real-Time SEO Tips Now That Tweets Are Back on Google
It's Thursday. Search engine marketing just changed again.
"In the first half of this year, tweets will start to be visible in Google's search results as soon as they're posted," writes Bloomberg's Sarah Frier on Feb. 4, "thanks to a deal giving the Web company access to Twitter's firehose, the stream of data generated by the microblogging service's 284 million users."
This shows the rumor mill that had Google buying Twitter about three weeks ago was partly right-something was up.
"Twitter CEO: We're Not Marrying Google," reads a Friday CNBC headline, which may quash the rumors. If the stock is any indication, though, the news about sharing data with Google seemed to have less of an impact ($40.72 at close on Feb. 4, $42.41 after opening on Feb. 5) than Twitter's Feb. 5 earnings call ($41.28 at closing on Feb. 5, $46.60 after opening on Feb. 6, then $47.99 at 2 p.m on Feb. 6—once news spread wider.)
On Feb. 5, gShift Director of Product Strategy Jeff Riddall sent his thoughts on the Google/Twitter deal to Target Marketing. His company is a Web presence analytics platform provider, so he's providing his thoughts on what this means for content optimization and search.
"Today's announcement further validates the importance of social media, the distribution of content via social media channels and the absolute necessity for marketers to monitor and measure Web presence across multiple channels," he says. "Content posted to Twitter, in particular, has taken a leap forward as its accessibility and visibility will henceforward be indexed, analyzed and displayed within search results of the de facto organic search option; thereby, enabling brands to increasingly use this channel to boost their online authority. Twitter should no longer be discounted by any organization looking to establish and extend its Web presence."
The Google/Twitter deal may make some old tips, from back when Google was showing tweets in search results in November 2010, new again:
1. Make Twitter Handles, Facebook Pages and Vanity URLs Match. Make it easy for searchers to find products and services. It's true on Friday and it was true in 2010 that search engine results for @blackops pull up a Twitter account for a cat, rather than the regularly sought "Call of Duty: Black Ops." That handle is the less intuitive @JD_2020, belonging to Josh Olin, the director of publishing and community at game creator Xaviant. As the game creators suggest, many gamers now just use the hashtag #CODBlackOps. (WARNING: Most tweets using this hashtag are not suitable to view at work.)
— Gabe (@edelggalon) January 11, 2015
2. Continue, Develop or Reinstate a Real-time Mindset. Also, don't pick fights and speak in the first-person singular, advises David Meerman Scott in 2010. [Editor's Note: This is still a good idea.]
3. Create Original Content and Update Regularly. If search engine results will show real-time updates, the newest ones will be there.
4. React Quickly to Negative Comments. Real-time search results could bring that negative tweet up to the top of SERPs.
5. Put Action Behind Words. If marketers tell consumers they'll fix a problem then they don't, now both social media and search engine users will see the complaints.
6. Pay Attention to Influencers. Help influencers help the business. For instance, IBM lets influencers get sneak peeks at products and services they care about, both to show appreciation and to get the word out far and wide.
Will marketers be paying more attention to their tweets again? Or did they ever stop?
Please respond in the comments section below.