6 Questions Marketers Need to Ask Before Embarking on Cloud-Based Campaign Management
Anticipating Roadblocks: Fortunately, there are remarkably few roadblocks to using cloud-based marketing tools, and the best news is: they're not related to technology. Difficulties may occur if you're unable to access existing data which may be held in proprietary systems. You might encounter organizational resistance if channel-specific solutions are already in place. And legitimate data security concerns need to be addressed. But these barriers are not new, nor unique to cloud-based solutions—include stakeholders early in the process, and the cloud is a win for everyone.
Big Benefits: Cloud-based campaign capabilities frequently eclipse their on-premises brethren. More effective targeting, greater relevancy, and increased nimbleness lead to superior results at a lower cost of ownership: no large hardware and database investments, nor in-house IT specialists to manage upgrades. (These are done seamlessly in the cloud.) Organizations can rapidly exploit these capabilities to orchestrate effective cross-channel customer dialogues, offering relevant content at each interaction.
With lower upfront investment and faster deployment, marketers can realize quick ROI—and continuously improve results. Cloud-based marketing solutions can provide what every organization covets: sophisticated capability and great results, all for a predictable monthly subscription fee.