6 New SEO Tips for Reaching Mobile Search Customers
4. Check thoroughly for errors to appease the engines and your customers. Recently, Google announced changes to how it ranks smartphone search results. It's not yet clear when the new algorithm will be rolled out, but your site could be put in the penalty box if you're serving error pages to your mobile customers. Beyond finding yourself in mobile search oblivion, few mobile searchers will return to your mobile site once they encounter an error. TIP: Confirm that none of your desktop pages lead mobile users to a 404 error page.
5. Make your iOS app more visible. With the release of iOS 6, Apple introduced a new way to promote your iOS app and deliver an improved mobile experience. It's called the Smart Banner metatag and gives one-click access to download and/or open your app. If you've invested in an app, why not drive more iOS downloads to a captive iPhone and/or iPad user base? TIP: Use Apple's Smart Banner metatag to make it easier for organic iOS traffic to download your iOS app.
6. Be responsible with responsive design weight so pages load fast. Page weight matters, especially for sites that employ responsive design techniques, the emerging trend recommended by Google. Overuse or incorrect use could cause your site to operate as if it has an ACME anvil tied to it. If this happens, your search rankings will suffer and the customer experience will be less than ideal (just ask Wile E. Coyote). TIP: The total time to download a mobile page should be less than one second.
These are just a few tips for optimizing your mobile site. The pace at which things change is fast, so it's important to keep up with emerging trends in search and continually seek out tools to help diagnose problems early.