6 Methods of Building User-Generated Content
Northbrook, Ill.-based children's bedroom furniture and accessories company, The Land of Nod, notes any products receiving reviews below four out of five stars. In the case of an ill-fated laundry hamper, The Land of Nod's product team made a change at the manufacturer level based on customer reviews and sent the improved product to everyone who complained about the old one. Then Land of Nod removed the old product and replaced it with the one that customers improved. "We see that as a big trend," Decker says.