6 Keys to Engage Seniors Online
Seniors are a diverse audience with different wants and needs. While some may require additional support in transacting online, others are as well versed as Millennials. With a data-driven strategy, marketers can acquire, maintain and grow their relationships with senior consumers.
Rob Reger is senior vice president of data solutions at Irving, Tex.-based marketing data and services provider Epsilon. Reach him at email@example.com.