6 Behavioral Analytics Tools to Do the Work for You
What if there was a way for you to get the break you need? Go get some sun while the marketing gears keep right on turning. When you are back in the office you can pull up a report showing how your campaign is doing. You can track how consumers are using your content. You can collect and analyze data for insights on how to tweak collateral so you can relax by the pool instead of slaving over a hot page views report.
Behavioral analytics tools are designed to detect where users go first, what they click next, how long they linger at certain spots, and other in-session data points. When analyzed and interpreted over time, behavioral analytics help organizations to optimize their website or app for a superior user experience, better engagement and increased conversions.
Kat Powers leads the content team at CabinetM, as the editorial director. CabinetM is a platform enabling full lifecycle support around digital tool discovery, qualification, implementation and management by individual marketers and throughout enterprise organizations. Before joining CabinetM, Kat was a spokesman with the American Red Cross, serving as Chief of Disaster Public Affairs during the Boston Marathon Bombing relief effort. The book she wrote after leaving the Red Cross, “The Week That Made Boston Strong” focused on fellow communications pros who responded during the crisis. Before joining the Red Cross, Kat was a newsroom leader for 19 years, building a generation of reporters in the Greater Boston area. An award-winning journalist in her own right, Kat’s work has been highlighted in textbooks, classrooms and as a lecturer at the Poynter Institute. She continues to mentor journalists, preferring now to bask in their accomplishments. When she’s not writing or pedaling slowly on her bicycle, she’s debating at least one of her three sons.