10 Emails Your Customers Love to Get From You
While a lot of marketers seem to understand the basics — personalize the copy, make the call to action pop and segment your email lists — most overlook visual appeal, or fail to consider the needs of both existing and potential customers.
But the beauty of email marketing is that these powerful techniques can be used by small businesses without spending a lot of money, if you know how to tailor campaigns to your email lists. Consider these 10 types of emails when planning out your next campaign.
1. New Content Announcement Email
This is one we all know and love. You announce your next sale, e-book or webinar. The email describes and promotes a marketing campaign and a single offer, followed by a call to action button with links to a targeted landing page made for the specific offer.
When it comes to designing an email for a specific offer, the offer itself must have your focus. You need the copy to be brief, yet descriptive enough to convey the value of the offer. Also make sure your email has a call to action button that’s large and clear.
2. Welcome Emails
When you are converting new subscribers to your email list, think of it as starting new relationships. Keep in mind that though you may have already successfully courted them, there are still a lot of unknown factors and characteristics you may not be aware of. And if you jump in too quickly, it could unsettle your prospects — driving away their business.
This is why when you are sending new subscribers an email, you need to make sure to thank them for signing up. You should also include a bit more about who you are, what you do and why your website exists.
Studies have shown that 74.4 percent of consumers expect a welcome email when they subscribe to your services. And subscribers who receive a welcome email represent, on average, 33 percent of long-term engagement with that brand. Finally, welcome emails generate four times higher open rates and five times higher click rates than regular promotional emails.
3. Onboarding Emails
Onboarding probably isn't the first thing you think of to get customers to return. But brand new customers are the warmest — they are more likely to return because your brand and purchase is still on their minds.
If customers do not use the products that they purchase, then they will not come back and buy from you again. Getting them to use the products right away is a critical. One of the best ways to make sure that your customers complete the entire onboarding process is by sending an email 48 hours after signup, encouraging them to complete their profiles and take the first steps to using the product.
4. Digital Magazine or Newsletters
Do you have a business blog maintained for your company, or perhaps a newsletter or magazine? Many companies choose to send a roundup of stories, blogs, whitepapers, etc. that are published on a weekly or monthly basis.
If you want recipients to actually read the roundups, then it’s important that you share them in a visually appealing manner. Within these roundup emails, it’s also good to have an image to pair with the headline, followed by a summary, introduction and a call to action button for recipients to journey onward and read more.
Simply including visuals in the newsletters will allow you to attract readers to the articles in your blog, giving you the ability to feature multiple articles without sending super-lengthy emails.