Fifty percent of respondents to a recent survey of more than 200 interactive marketers said they're already using video within their email campaigns, and an additional 24 percent are considering doing so.
The survey also found that 35 percent of marketers said their email service provider (ESP) didn't offer a video marketing solution, while 44 percent didn't know if their ESP offered one.
In general, the marketers were very optimistic about the performance of video-based email, as 73 percent believed video helped to increase their clickthrough rates. Furthermore, the marketers feel that consumers are more likely to purchase after viewing an email campaign that incorporates video. Four percent of the marketers surveyed indicated they didn't believe that video email marketing works.