Smartphones have exploded onto the scene, and QR Codes are, for good reason, one of the hottest applications in the marketing world today. They are easy to track and provide an immediate response mechanism that catches consumers at the very moment of interest-once consumers are intrigued, QR codes help them take the next step. Along with other interactive technologies, such as PURLs, SMS texting and email, QR codes are helping make the new generation of direct mail more powerful than ever.
David Henkel is president of Johnson and Quin, located in Niles, Illinois. Johnson & Quin is a national leader in targeted full-service direct mail printing and production, offering the latest data and personalization technologies and multichannel marketing capabilities. He can be reached at dhenkel@J-QUIN.com.