5 Ways the Old Marketing Paradigms Have Changed
The Web-enabled digital world is altering many old paradigms and creating new ones. Failure to understand this "change in thinking," means companies are likely to miss out on opportunities that emerge from this ever changing world. Above are just some of the old adages that are developing in different ways before our very eyes.
What paradigms do you notice altering as the digital revolution takes hold?
Grant Leboff is the founder of Sticky Marketing Ltd., a consulting firm that advises clients on sales and marketing strategies, building their brands and positioning them as market leaders in their particular sectors. He also is the author of "Stickier Marketing: How to Win Customers in a Digital Age."