E-commerce Link: Give It Some Juice
Events can also work for B-to-B marketers, such as Action Bags, which sells bags to retailers.
A portion of the company's email marketing is devoted to providing tips and hints for small businesses to help them in their day-to-day marketing and operations. This helps position Action Bags as the go-to place to order. The company also capitalized on Mother's Day with the subject line: "Get your 6-week plan for successful Mother's Day sales!" Email recipients could then download Action Bags' PDF that outlined a step-by-step plan for small retailers.
Creating a successful email program is all about finding ways to resonate with your readers and finding ways to create a connection. There's no winning way to do this, but there are definite tactics that can lead to success. I hope this will spur you to think about how you can differentiate your company from your competitors and reap the benefits of improved response.