5 Ways to Build a Strong Email Marketing Foundation
5. Begin the conversation with your inaugural campaign. Now you’re ready to launch your first email campaign! Kick things off by introducing yourself and setting expectations. Let your audience know the type of information they’ll be receiving and how frequently they can expect to hear from you. Don’t just sell in your first campaign; offer valuable information or tips your audience can use. Also, encourage feedback so you can begin an ongoing dialogue with your customers, allowing you to continually gather more detailed profile information to improve the targeting of future campaigns.
Mélanie Attia is the product marketing manager for email marketing service provider Campaigner. Reach Mélanie at firstname.lastname@example.org.