5 Ways Big Data Can Create Better Marketing Campaigns
Big data is nothing new; it just had a good publicist these last couple years. When leveraged properly, big data can be a great asset. However, if you're not clear on your purpose with the data, it can eat you whole and send you on a snipe hunt.
Kevin Cunningham is senior marketing solutions consultant at Covalent Marketing, a customer intelligence consultancy that simplifies and strengthens companies’ customer interactions and marketing operations.