2. More Counter-offers
I am not a fan of counter-offers, but like them or not they're a fixture of the recruitment landscape and they're driven by this inviolate law: As the supply of sought-after talent diminishes, the frequency of counter offers goes up. Talent shortages are already appearing in small to medium-sized markets, particularly in the red hot field of data analytics. Your need for an ace digital marketer is exceeded only by the pain another company will experience if they lose one, so it's no wonder that counter-offers have been on the rise, and for better or worse, we'll see more of them in 2014.
1. More Opportunities!
It may be hard to imagine for those of us who work in this space, but there are still tens of thousands of companies out there that have little more than a rudimentary Web presence. I regularly receive calls and emails from companies that are still very rooted in traditional marketing. Their online marketing strategy starts and stops with an e-commerce shopping cart and an occasional email blast. For many of those businesses, digital marketing is becoming their need of the hour. In 2014, traditional media will continue shrinking, digital media will continue growing, and career opportunities for digital marketers will only become brighter.