5 Tips to Welcome Your Email Customers in the New Year
A new year means new resolutions—make one of them the resolution to craft the perfect welcome to your email program. Welcome emails are an important component for your email program because they are often the first look subscribers have of your email program.
Welcome emails not only show subscribers who you are, they allow you to understand who your subscribers are (i.e., real, and not machines, or bad addresses). Tracking new subscribers' interactions with your welcome emails allows you to understand not only how to connect with them individually, but how to better to connect with all your subscribers.
Welcome emails are important, but what is the ideal message to deliver real benefit you and your customers? Below are five tips on how to get the most value out of a welcome message.
1. Show Appreciation
First off, be appreciative. Tell your subscribers you value them and their interest in your email program by saying "thank you" and "welcome." An email subscription is not a transaction, but an ongoing communication, so set the stage for positive interaction by actually interacting.
2. Show Interest
Don't wait to welcome them into the fold. The (debatable) three-day rule based on not wanting to seem too eager does not apply to email marketing. Show your customers you are eager to get started and are interested in providing them a quality experience. Send out welcome emails to new subscribers within 48 hours. The sooner you send, the better you can capitalize on the enthusiasm that made them sign up in the first place.
3. Show Your Value
Consider the welcome to your email program as a first date. In this first date, start off strong. Start by highlighting the value of your subscription. Showing them what types of content they will receive, as well as any additional content they will get as an email subscriber, will prompt them to stick around.