Email Marketing Tips to Upgrade Your Program to First Class
Coach: Ending the relationship at the end of the trip — what happens in Vegas stays in Vegas.
First Class: Asking for a review, sending review confirmations and populating future emails with these reviews.
Travelers like to sound off about whether they experienced good service, and positive customer reviews can have an enormous impact on growing revenue. Despite this, many travel companies make little to no effort to encourage and use customer reviews. To help generate reviews, set up a trigger to deliver a review request message at a specified time period after a customer's stay/trip ends. You can get big results just by asking.
Don't stop there. Follow up with a review or posted notification when the review goes live. Not only does this provide another touchpoint, but it boosts your trustworthiness by providing evidence that the review is public and offers an opportunity for customers to broadcast their reviews and comments on social networks. Populate future emails with the words of your customers; it's an instant way to humanize your content.