Email Marketing Tips to Upgrade Your Program to First Class
Instead of sending a generic email or one with information that the customer has no interest in, you increase your chances of connecting more quickly by sending an email designed specifically for the subscriber. For example, if you aren't using web tracking capabilities and a prospect researching vacation destinations visits your site and browses family-friendly cruise options before opting in to your weekly deals newsletter, the first email you send them may promote adults-only — missing a major opportunity. Armed with this data, however, you can entice the visitor to book by touting vacation packages guaranteed to be fun for all ages.
Coach: Sending generic pre-check-in confirmation and instructions.
First Class: Humanizing these instructions with personality and dynamic content.
Don't deliver boring content. Pack your messages with energy by using customer testimonials and reviews, employee photos, and helpful and educational personalized content. In addition, including helpful information about the recipient's travel destination can increase engagement and encourage social sharing.
Coach: What's a local check-in program?
First Class: Using local check-ins to upsell customers, provide tips and become a "virtual concierge."
Who doesn't like a little luxury and pampering? Do you have on-site services or upscale amenities you want your customers to try? With location-based marketing you can use check-ins to encourage usage of these services and amenities.
As with your email messaging mix, however, it doesn't have to be all about deals and discounts. Providing tips upon check-in about how to best enjoy a travel experience is also a smart way to engage customers. You can even use check-ins as an opportunity to become a virtual concierge. Welcome customers after they check in with some suggestions for things to do in the area, or email customers when they check in at the airport and ask if they need directions to your hotel.