5 Tips for a Successful Influencer Campaign on Vine or Instagram
3. Find an authentic voice. Think about the social media feeds you follow. Chances are you don't seek out corporate messages or look for information on products, but are instead drawn to topics you find interesting or people whose voice you find funny, unique or compelling. The same is true of the people you're trying to reach with your campaign.
4. Collaborate with your influencer. When you find the right influencer, make sure you establish a transparent relationship and communicate your objectives and expectations up front. It's important to provide the influencer with a clear vision of your brand and let him or her know the time frame, milestones and success metrics for the project.
5. Trust your influencer's instincts. If you've carefully selected your influencers, you've chosen people based on the value they can deliver for your brand. Now step back and let your influencers do their jobs. It's difficult to let go — after all, you're responsible for the campaign's success. But if you've chosen wisely, it's time to let the influencers engage the audience.
Of course, any marketer worth his or her salt will want to carefully shape the content the influencer develops. It's your brand, after all. But the thing to remember is that Vine and Instagram are unique mediums, and the people who've built a following on the platforms have found an effective way to communicate. That's why you're working with them.
Make sure you fully understand a prospective influencer's approach and what drives their followers. Go for authenticity; allow the influencer to include you in their story rather than scripting a story around your message. Work closely with your influencer, but once you've made your needs and expectations clear, let your influencer do what he or she does best — communicate with the audience. By following these tips, you can create an effective Vine or Instagram campaign.
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