5 Tips for Improving Your Site Visitors’ Search Experiences
5. Don’t show too many refinement groups. It’s hard to say exactly how many refinement options a search page should have, but in general, you don’t want to give visitors too many options or you risk confusing them. Determine the most appropriate refinements for the search terms used on your site — your site search data will be helpful here — by running tests to see what method works best.
The above tips can be implemented fairly easily and can have a great impact on the user experience on your site. Just remember to test any changes you make, so you’re assured that your business, as well as your customers, is getting the most from your site search.
Shaun Ryan is CEO of SLI Systems, a provider of hosted search solutions. Reach Shaun at firstname.lastname@example.org or follow him on Twitter at www.twitter.com/shaunryan.