5 Things to Do on Your Mobile Website
4. Mobile-optimized navigation. In most cases, the navigation structure on a website isn't going to work well on a mobile site. The navigation experience on your mobile site needs to be optimized for touch input. The design and layout of your menu should also be optimized for viewing on a small screen. There's nothing wrong with the front page of your mobile site being nothing more than navigation links. Test the navigation of your site on an actual device, not an emulator. An emulator still requires you to interact with your site using a mouse, which is much different than holding a device in your hand and trying to click on a link.
5. Take advantage of device capabilities. Mobile devices offer several capabilities that you won’t find on the typical desktop browser. Most mobile browsers make it easy to access to the current geographic location of the user. Use this capability to make it easy for users to get directions to your nearest location. While some mobile browsers will automatically detect phone numbers and email addresses, you should still make sure to create clickable links whenever possible. Smartphones make it easy to click to call, click to text and locate addresses on a map. Leverage the capabilities of the device to create a better experience for the user.
Will Morgenweck is director of product management at DotNetNuke Corp., a web content management system for Microsoft.