5 Steps to Better Online Customer Reviews Using Email
Offer and deliver incentives once a review has been submitted and not prior to. A/B testing is an effective way to gauge whether incentives are influencing your customer reviews before implementing an incentive program on a wider scale. You may be surprised to find out that they in fact don't influence reviews.
While many of these five tips may seem intuitive or self-explanatory, they're often the most overlooked or undervalued. Every organization's needs, products and customers are going to be different when developing a review system, but the elements that make up a successful email marketing program are the same across the board. If your B-to-B organization is struggling to garner authentic customer feedback on your products or services, consider how these steps can help you solicit better reviews in the future.
Laura Orth is an email marketing specialist at Newark element14, a global electronic components distributor and online community of more than 290,000 engineers.