4. The Process of Working With Crowdsourced Filmmakers Can Be Illuminating for Them—and You: Naturally, it's critical that you and your filmmakers are on the same page. For that reason, it's important to make sure your video partner understands your objectives and matches you up with the right filmmaking crews. But one unexpected benefit of this process is that it often allows you to think things through in a new way. When you help your filmmakers learn about your message, the process is often clarifying for your team as well, and you can all work together to tell your story engagingly to generate the results you want.
5. It's Fun—and Effective: When you work with a group of highly creative people who are passionate about telling your story, it can be a lot of fun. That's not only great for you, it can translate into revenue. [Digital video accounts for $807 million of Q4 2013's display-related advertising revenue, according to the "IAB/PwC Internet Ad Revenue Report, 2013."] Just as consumers are drawn to stories that are authentic and engaging, B-to-B customers are attracted to content that is produced by people who care about the message.