The 5 Simple Steps to Profit With Google AdWords
You can hear more from Phil at the upcoming Target Marketing webinar, "The 5 Steps to Profit With Google Adwords." Click here!
Google AdWords search advertising is one of the best marketing opportunities for businesses. Where else can you display your product or service to prospects that are literally searching for what you have to offer?
Think about that for a minute. Every day your prospects are going to Google.com and searching for your products or services. They are no longer flipping through the Yellowpages. To find a dentist in Boston, they'll search "dentist in Boston." To find a plumber nearby, they'll search "plumber nearby." You probably do this as well, right?
Here's the best part—AdWords gives you the ability to get your business in front of all of those prospects at the exact moment they are looking to buy! It's not like other forms of advertising where you pray some of the people who see the ad will actually need your product or service at that time. No, with AdWords you know the time is right; It's just a matter of whether or not you're going to show up with a compelling offer.
With all that said, you may already know that many businesses struggle to get AdWords campaigns profitable. It's not rocket science, but there are some common mistakes you need to avoid, and in this article I'm going to walk you through the 5 steps to set up a profitable Google AdWords campaign.
Whether you're just getting started with Google AdWords or you've been advertising for years, I recommend you use this as a checklist to ensure your campaign is as profitable as possible.
Step 1: Know Your Numbers
I talk to a lot of businesses that want to dive right into AdWords, especially after they received a coupon for free advertising credits. Please, please, please do NOT rush to get a campaign live! It's absolutely critical to your success to take a few minutes to ensure the numbers make sense.
Phil is Founder and COO of Main Street ROI. Phil leads the company’s operations and is primary creator of Main Street ROI’s marketing training programs. He is an expert in search engine marketing, website analytics, and sales funnel optimization. Phil’s marketing thought leadership has been published on Forbes.com, Inc.com, MSN.com, and many other major business media outlets.
Phil earned his Master of Engineering Management degree from Thayer School of Engineering and Tuck School of Business and his Bachelor of Arts and Bachelor of Engineering degrees from Dartmouth College. While attending Dartmouth, Phil started every game on the varsity football team as the defensive safety.