5 Rising Stars Shooting to the Top of Marketing
Bright minds often select marketing as a profession, so it fits that the award for marketing’s brightest newcomers is called Rising Stars.
After all, they’re shooting to the top of their profession within a decade of starting their marketing careers.
Making their mark quickly is especially important for these up-and-comers, because the Bureau of Labor Statistics shows they’re soon going to encounter more peers and competitors. The bureau reports that the ranks of advertising, promotions, and marketing managers alone will grow faster than the national average among the jobs it tracks. That increase of 8% from 2018 to 2028 of managers in those specialties — that boast of a median annual pay of $132,620 — will bring the personnel total to nearly 310,000.
The bureau shows most of these managers, about 240,000, describe their specialty as simply “marketing.” But these Rising Stars went above and beyond simple job requirements. Their innovation, integrity, and service to the profession make them stand out.
Much the same as the Marketer of the Year honor, Target Marketing staff pored over nominees from our audience, fellow editors, and marketing thought leaders to select the Rising Stars of 2019. Here are the marketers who’ve distinguished themselves already.
Customer Development Manager, Beauty Brands, Johnson & Johnson
Although he’s approximately singer Taylor Swift’s age, he hasn’t left any blank spaces in his career. As his 2019 recognition from the Association of National Advertisers (ANA) shows, Costa earned the Rising Marketing Star Award from that organization, too, because he “led multiple integrated media programs, including the 2018 RoC #ForYourAge campaign that challenged people to think twice before doling out a compliment about how a woman looks good ‘for her age.’ He was recently given responsibility for increasing J&J’s beauty business at several major U.S. grocery retailers.”
Founder and Executive Director, PERIOD
Okamoto is the youngest marketer on this list, but started her nonprofit, PERIOD, five years ago, at age 16. That’s when, while experiencing homelessness, she realized the wider societal need for low-cost period products.
Now attending Harvard College — the undergraduate liberal arts program separate from Harvard University — her CV describes PERIOD as “a global youth-run nonprofit that strives to provide and celebrate menstrual hygiene through advocacy, education, and service — through the global distribution of menstrual hygiene products and engagement of youth leadership through a nationwide network of campus chapters. In the last two years, we have addressed over 190,000 periods, and we have registered over 100 campus chapter[s] at universities and high schools around the United States.”
Digital Media Optimization Lead, Ford Motor Co.
Like Costa, Natalie Pascaretta also earned a 2019 Rising Marketing Star Award from ANA. The announcement about that honor touts how Pascaretta “is responsible for optimizing Ford’s in-market media spend and driving overall shopper strategy. Since joining Ford in 2016, she has spearheaded personalized messaging and user experience for Ford.com, FordPass App, and Lincoln Way App.” In all but two years of her now 9-year-long marketing career, Pascaretta has worked in automotive marketing.
At the inception of her marketing career in 2010, she was an account executive at Hudson Rouge on the Lincoln Motor Company account.
Director, Digital Direct, The Hershey Company
Andrea Steele’s resume already looks quite lengthy, but that’s because she was working on several projects at once, and mostly while earning degrees. Keeping up with her is the challenge, as Steele took on a new role in April at the Hershey Company. She’s been earning awards throughout her career, including the 2015 Rising Star Award from Marketing EDGE. Prior to joining Hershey, Steele distinguished herself
Leaving that company as a senior manager of digital business operations. Steele was “one of three Unilever employees selected to participate in the Cosmetics and Fragrance Masters in Marketing and Management program at Fashion Institute of Technology — State University of New York, Class of 2016.”
She’s a marketing speaker and a former member of Marketing EDGE’s board of trustees.
VP of Marketing, LeafFilter Gutter Protection
During the past decade, Venditti’s company grew from one office in Hudson, Ohio, to a top national contractor. He joined the company in 2014 and, as his nomination says, “he has been instrumental working with Matt Kaulig, Executive Chairman, in executing the strategic vision for LeafFilter, yielding phenomenal growth over the past five years.”
In 2014, Venditti used “historical data to develop internal controls/processes and was able to decrease operational cost of marketing materials and equipment by implementing [an] online order/inventory/fulfillment system. He provided analysis and recommendations to their executive team on KPIs/trends per location. He also established relationships with vendors for ordering/inventory controls.” Venditti was promoted within six months.
Three promotions later, he’s a VP who’s already helped the company increase ROI through testing and analysis.