5. Allocate More Resources to Content Marketing
Throughout 2014, the focus on content marketing was almost obsessive. While most businesses now understand that they need to take content marketing seriously, many are still struggling to do it correctly. If your business has a blog and is putting out 250-word blog posts about your services twice a week, you need to seriously rethink your content marketing and invest the resources to take it more seriously. In order to really get ahead with content marketing in 2015, you need to stop producing short, uninspired content, and start treating each piece of content that you put out as a stand-alone representation of your business. Add advice that is unique to your business or publish studies that only you have the data to create. Making something that is unique and really groundbreaking can be the difference between a piece of content no one sees and one that actually generates sales for your business.
Make New Year's Resolutions for Your Digital Marketing Practices
While there are many other things that will evolve in the world of digital marketing in 2015, what remains consistent across all channels is a need to constantly update and refine your strategies. While adding or making changes to adhere to the five tactics we've laid out above is a good start, there might be other, still unidentified, digital challenges to your business that will become clear in the coming year.
If there is one thing you should take away from this article, it is that you need to do a full audit of your existing digital marketing strategies and identify what needs an overhaul. The New Year is the best time to take a step back and really understand where you need to focus in 2015, take advantage of it and address potential problem areas before they affect your bottom line.