3. Take Website Speed Seriously
As more multimedia becomes common on websites, and SEO best-practices continue to change, an easy element to optimize in your digital marketing strategy is the speed of your website. As mobile continues to garner large audiences, website speed needs to be a serious focus in order to make sure users can interact with your website and make purchases without having to work hard to do so. A great first step to taking website speed seriously is to run your images through image optimization software. Cutting down file sizes is one of the main issues plaguing websites across all industries, and you'd be surprised by the results you might get from image optimization. Faster speeds generally lead to more website conversions, and there are few ways that are more straightforward that can make your website perform better.
4. Add Schema Mark-Up
Getting the most out of your organic search rankings is a must for all online businesses. For most business owners, this means one thing: ranking in the number one position for a specific keyword. However, in a search marketplace that has become absolutely inundated with content, this can be easier said than done. A great way to remedy this problem is to make sure that, if you're not going to have a top spot in an organic search ranking, people click on your search result instead of ones higher up the page. The best way to do this is through schema mark-up. By adding this to things on your website like videos, recipes, prices, dates and more, you can add snippets of these elements directly to your website's search engine results and make them more appealing to click on than other search results that might be above them. As an added bonus, recent studies have shown that websites with schema mark-up tend to rank four spots higher in search results—so adding schema could also move you into the coveted No. 1 spot for a keyword. If you don't have schema on your website, it should be an addition in 2015.