With 2014 finally closed, it is time to look towards the new year for digital marketing trends and developments that will shape online sales across many different businesses and verticals. While it can be easy for a business to simply stick with what has worked in the past, online marketing is a constantly changing marketplace—one that demands constant innovation and evolution to keep attracting new customers. Here are five digital marketing tactics to seriously consider adding to your strategy to increase sales and brand recognition in 2015:
1. Go Responsive
For the last few years, people have discussed the importance of a mobile-optimized digital presence. While many businesses took note, a lot of them still thought of it as an added bonus for a website instead of an absolute necessity. As the number of mobile users continues to grow, your business needs to stop thinking about how cool it might look to have a responsive website and realize that very soon a majority of users will be on mobile devices and need to have an experience that is tailored for their specific device. Getting ahead of the curve with mobile by building out a responsive or adaptive website should be a top resolution for your business in the New Year.
2. Update Guest Posting Practices
When Google changed its SEO guidelines during 2014 to include "guest posting," many industry experts suggested that it might be the end of guest blogging as a whole. This turned out to be not quite true. While the practice has fundamentally changed to become something that should be done with exposure in major publications in mind, as opposed to just a way to build links, it is still an extremely powerful SEO tactic when done correctly. If you were thinking about cutting out guest posting entirely from your brand's digital marketing strategy, you should seriously rethink. Instead of cutting it out entirely, make a point of creating well-written, thorough guest posts that are featured in industry—relevant authoritative sources instead—the SEO value is still good, but more importantly it will help generate brand recognition and referral traffic as well.