5 Reasons to Get Involved With Social Media This Holiday Season
This year, new trends have emerged out of the ruins of the recession. Frugality is in style, and consumers go online to discuss and review products, online ratings and hunt for bargains. Consumer behavior has reinvented the marketplace — and brands need to take a different approach to effectively reach their audiences. This holiday season, the new marketplace is online ... and it’s social.
Maximize your online revenue this holiday season
The average American spends about 12 hours a week online. Seventeen percent of this time is dedicated to social networking sites like Facebook, according to published reports. So retailers, it’s time to grab the reins and take control of your destiny. Here are five reasons your brand needs to establish its presence with social media this holiday season.
1. Social media has changed the way people shop. Social media quickly provides consumers with the information they are searching for — online ratings, reviews and price comparisons to name a few. People are talking, and social media provides them with an outlet to cybercast their brand experiences, opinions and testimonials to millions of attentive listeners.
2. Social media is changing the flow of traffic online. Your brand needs to be part of people's conversations. In fact, it’s been reported that 50 percent of social network users post links to other websites, and 25 percent link directly to a company, product or service. And while Google has long been viewed as the search engine messiah, there’s a change on the horizon: Facebook now generates 3 percent of all traffic to top retail sites online, according to published reports.
3. Brand relationships increase the perceived value of products. Brands need to be engaging with their consumers via social media. Social networking sites provide unique opportunities to obtain valuable customer feedback, announce special offers and connect with your audience. This is crucial considering brand engagement increases the perceived value of a product, and a majority of shoppers seek value over brand.
4. Some is better than none. While consumers likely aren’t spending as much this holiday season, what they are spending is happening online. So if you want to see any results this year, make sure your brand is there.
5. Create long-term engagement through integration. There can’t be enough emphasis on integration. People are more likely to click on paid promotional ads or display ads of marketers they recognize, such as those they’ve encountered through social media. Integration can and will help reinforce your brand and increase ROI. So use pay per click, search engine optimization and offline marketing to support your social media efforts and help increase both online and offline sales.