5 Pinterest Tips for Marketers
Restaurants, clothing retailers and other marketers with highly visual products may benefit the most from having a presence on Pinterest, writes Nikolay Stoyanov. He tells Target Marketing on Monday that Dan Zarrella guide when he was at HubSpot was a good start, but not the whole picture.
In 2012, Zarrella told marketers to aim to be likeable, know that posts about food and design were highly shareable and, according to the Target Marketing article about it, “Taller images and longer copy — about 200 characters — are the most repinnable posts.”
In 2016, here’s what Stoyanov advises on NikSto.com:
Stick to One Subject
Marketers shouldn’t have a Pinterest account depicting design and a different social media account covering finance. Stay consistent as a brand.
“This is a good way to create a brand presence and connect all your content, products, posts in one cohesive unit,” he says of Pinterest.
Do the Basics First
He says leaving blanks on profile information is a no-no.
“In a way, your social account is your business card,” Stoyanov says.
Pinterest is a visual option, and yet he’s seen profiles without photos.
While he’s talking about profiles here, he spells out that marketers should also explain each pin completely in the descriptions.
It actually helps with SEO, he adds.
Vertical Photos Do the Best
Perhaps because Pinterest has a vertical layout.
“If you start posting horizontal pictures,” he writes, “they might get lost — rendering your effort meaningless. However, this doesn’t mean that you should use extremely tall images. According to research, optimal aspect ratio is 2:3 and 4:5.”
Bright colors help, too, he says.
“Another thing that you have to avoid is putting faces on your pins,” he writes. “These pins are … less shared than those without.”
Pin During the Best Times of Day
Between 2 and 4 p.m. is optimal, with 8 p.m. to 1 a.m. coming in second. Saturday takes third place, he says.
Pin frequently, too, to increase follower counts and marketers should interact with their pinners, he says. Marketers can add categories for easy browsing, like “popular” and product categories.
“In the long run, such a behavior will put you on the map of bloggers and Pinterest users,” Stoyanov says.
Use More Popular Social Networks to Cross-Promote Pins
Link to pins on social networks like Facebook and Twitter. Promote pins on the company website. Use Pinterest groups, too, looking for ones with averages of three repins.
“By sharing and promoting your pins,” Stoyanov says, “you are tapping into a much wider audience, the audience that perhaps didn’t even know that you are active on Pinterest.”
What do you think, marketers?
Please respond in the comments section below.