Web: Is Your Online Marketing an F?
If you're seeing something like this on your own pages, adjust the placement, color contrast and size of your CTAs.
Some say button color is irrelevant, but this is false when color contrast is the problem.
Yes, red might not perform better than blue under normal circumstances, but if the page is predominantly blue, then a red button will attract more attention than a blue one.
Lesson No. 5: "Use a focused landing page to remove wandering eyes."
In summary, if you can fix even a few of these problems, you'll be well on your way to more fruitful marketing campaigns. Your marketing doesn't have to be failing. And, as a final thought, remember that every page on your website can be better.
So test away, and you'll see how good your website and the marketing traffic arriving at it can be.