Web: Is Your Online Marketing an F?
A good strategy is to have a landing page where prospective partners can complete a partnership request form outlining expected co-marketing activities if they are deemed to be suitable partners.
Lesson No. 3: "With the right partner strategy, your market will never dry up."
Problem 4: Customers Are Leaking From Your Website
"Leaking customers" sounds like a strange statement to make. The term "leak" refers to a "link" that moves your visitors away from a page and your intended conversion goal.
My guess is, you're sending your marketing traffic to your home page. This is a classic mistake even seasoned marketers make. Most home pages have 30 to 70 links, but your conversion process should have only one goal—and no leaks.
So how do you plug the holes and stop the leaks? Congrats if you replied "with a landing page."
The benefits of this are:
- Only a single objective, which is to click the CTA that represents your conversion goal.
- A message tightly matched to the ad, which led people to the page.
- A controlled environment allowing for optimization and accurate analytical measurement.
Lesson No. 4: "Stop sending marketing traffic to your home page."
Problem 5: Visitors Come for Dinner, But Don't Eat
You have people visiting your website, but not converting into customers. Your visitors are not finding the important information on your pages and, as a result, are bouncing from the site.
Using heat-mapping software, you can discover where people are looking on your pages and adjust the layout to place important elements in the areas with the highest focus.
For example, one reason a visitor's eyes may jump all around a page but ignore calls to action could be because the CTAs don't stand out from other page elements.