5 More Tips to Win at Search, Social and Content Marketing
The new perspectives, of course, help your own company consider different things, as well. Having a guest blog post is almost certainly a win-win situation whichever way you look at it. I can't think of a situation where there is any downside, whatsoever.
A couple of tips: One, work the guest blog post into your editorial calendar that hopefully is already set up. Two, give the person plenty of lead time to write it and follow up with a couple of "how's the blog post coming along" e-mails two weeks and one week out.
4. As part of a "Fortune 5 Million" small biz, do you have any suggestions for finding people to create content?
As one small business among millions, it's a challenge to get noticed, which is why you're interested in content marketing to begin with. Thinking and focusing locally in your business scope is the best way to get a business off the ground. That's also true of finding people to help with filling your website with good, useful—and search-desirable—information.
First, know the structure what you want on your site and the tone you want to develop overall. Your industry may demand technical articles with niche knowledge that need to be right and serious more than entertaining. Or you might instead sell bath toys for kids or crazy straws, and would therefore want to cultivate more of a sense of fun.
You need to pay them or show a strong mutual benefit. A few ways to find people are to take note of people you find interesting, when you meet them. Whether you meet them at a conference, on Twitter or LinkedIn, or in line waiting to see a movie, they need to be people you believe will add to your site. Social media outlets have the added benefit of being places where you've already self-selected people you find interesting or have something to offer you. With Twitter, you could even make a private list of people you would want to write for you, so it's constantly being refreshed.