5 Mobile Web Design Features to Increase Conversions and Leads
The growth of mobile has been astronomical. According to a recent eMarketer study, in 2014 there were about 133.6 mobile search users in the US and that number is projected to increase to an astonishing 215.8 million by 2019. Now more than ever, users are connected to digital media and more frequently consuming content in some way while they’re on-the-go. Aside from communicating with friends or family, sharing information, or checking their social media profiles, users are turning to their mobile devices to search for their needs.
Whether you’re a B-to-B or a B-to-C, it’s safe to say that all of your consumers have a mobile device, and therefore you can’t afford to miss out on reaching those users because your site isn’t optimized properly. Having a responsive site, which adapts to the size of the device your users are coming from, so that an excellent user-experience is provided on tablet, mobile, and desktop, is critical in today’s competitive marketplace. If you’re not optimizing your web presence for such a significant portion of your audience, unfortunately you’re likely missing out on a variety of opportunities simply because potential customers are visiting competitor sites that are actually optimized for their device.
Generating a strong ROI and facilitating business growth requires a lot of time and effort. In order to foster conversions and increase your leads, you need to implement a tactical and strategic approach, allowing you to market to your audience as they move further down the funnel. A website optimized for mobile is an absolutely essential component to any marketing strategy with the goal of increasing engagement, conversion rate, and qualified leads. Consider the five design elements below to improve usability and boost overall performance:
1. Phone Number
Seemingly trivial, but in reality placing your phone number at the top of your mobile pages is incredibly important. Users on mobile devices aren’t typically sitting at a desk, they’re on-the-go, so when they need to get in contact with your company, it needs to be an easy process. Your phone number should be a click-to-call button, creating a close to effortless experience for the customer to call your business.
Whether you’re a B-to-B or a B-to-C this is crucial. Someone looking for quick answers to their questions while they’re traveling to work or shopping at a mall may not have time to scroll through all of your pages to find what they’re looking for — but they certainly will be more likely to click a button to speak with a brand representative if it can be done in just a few seconds.