5 Inspiring B2B Campaigns You Can Learn From
Many B2B marketing campaigns have attempted to appeal to corporate buyers’ logic, but fail to speak to their emotions. Hence the stereotype around B2B marketing campaigns.
With the evolution of the B2B marketing, marketers have made bold steps in making their field more creative and interactive. They have distanced themselves from the historical stereotype by creating campaigns that are emotional, personal, innovative, and daring.
Marketers have come to understand that the people in charge of B2B buying decisions are still people. They are driven by similar motivations as B2C clients; they react to marketing that is personalized and appeals to their emotions. They are easily engaged by a well-told story wrapped in a powerful campaign that is executed with good visuals and copy.
For the last 10 years I have been running a full service digital marketing agency, inSegment, an INC 5000 company serving premier clients and achieving awesome results. I am always working on startup ideas, serving on advisory boards and writing. I am married and the proud father of two talented daughters.