5 Habits of Highly Successful Marketers
3. Share Knowledge
"Great marketers share what they find works and what doesn't."
—Steven Woods, co-founder and chief technology officer, Eloqua
Marketers view things in different ways based on experience and the disciplines where they specialize. According to Steven Woods, it's important not to hold your experiences tight to the vest. His career success is testament to the importance of teaching and sharing your stories with others.
4. Broaden Your (Cultural) Horizons
"Take foreign language classes. Immerse yourself in more cultures because it's a very diverse and multicultural world."
—Jeff Hayzlett, founder of The Hayzlett Group, Author of "The Mirror Test," former CMO of Kodak
Marketers who travel internationally—either for work or play—have an advantage. When immersed in a foreign culture, one is given no choice but to adapt to the unfamiliar habitat. It is an experience not learned, but lived. Not only does broadening your horizons broaden your perspective, but it broadens a marketer's willingness to take risks. This skill can expand your perspectives when faced with challenges that seem to have no solution.
Jeff Hayzlett, former CMO of Eastman Kodak, updated Kodak's marketing efforts and added social media to the mix. Noticing the international trend of online communities, Hayzlett returned relevancy to the Kodak brand by connecting multiple cultures of camera lovers in a digital environment branded "Kodak."
5. Stay Connected
"Network and reach out to people that you find interesting. This will provide a great opportunity to access the world's most influential people—CEOs, journalists, you name it! I am not opposed to somebody reaching out to me who just wants to learn more about this stuff."
—John Jantsch, President, Duct Tape Marketing
Networking played an important role in the career paths of almost all the marketers interviewed for "Profiles in Marketing Excellence." Building and nurturing business relationships through your career remains very important. John Jantsch began as a one-person shop to provide a service to small businesses and their marketing efforts. Rather than getting hung up on new tools, he distinguished himself by offering practical, useful and economic solutions. This is why he named his company Duct Tape Marketing. Over the course of just four or five years, Duct Tape became a nationally recognized global firm. His established network of successful marketers and business professionals catapulted his business success and credibility as an expert in small-business marketing.