5 Frequently Overlooked Ways to Boost Revenue
Follow up your welcome message with a timed series of emails that show subscribers even more of what you're about. Highlight new or popular products, or even provide a survey that seeks to learn more about their first impressions and what they hope to get out of the email relationship.
3. Provide an experience that encourages social sharing. 'Tis the season for social sharing. When a loyal fan shares your messages to their social networks, you extend your reach by 24.3 percent on average, according to a Silverpop study. Make this possible by first researching which networks your subscribers are most likely to share on. Facebook and Twitter are the obvious ones, but depending on your niche, other social networks may also yield impressive social-sharing rates.
Test offers, copy and location to find out which elements are most "shareworthy." Some content practically begs to be shared, such as sneak peeks, special incentives or limited-time offers, while lengthy newsletters are less likely to be shared. Identify your most active sharers and offer them special benefits as appropriate. They can have a huge impact on your bottom line, so cultivate increased loyalty and give these brand ambassadors further incentive to share even more.
4. Create cart- and browse-abandonment campaigns. Shoppers have many reasons why they may fail to complete a purchase, especially during the busy holiday season. In fact, according to SeeWhy, on average, online shopping carts are abandoned 71 percent of the time. Retailers can recapture a significant amount of lost revenue simply by reminding consumers to purchase the items they were clearly interested in.
When optimizing your cart-abandonment program, consider creating a multiemail series, with the first message sent within a few hours after abandonment. Adopt a service tone, asking if the shopper had a problem at checkout. If so, offer to complete the transaction in other channels.
Related story: Holiday and Social Media Spirit in Email Marketing