Copywriting: Magnetic Headlines
So, a landscaping company writing a headline like "5 Things Chuck Norris Hates About Your Curb Appeal" is taking advantage of Chuck Norris' demigod-like status as a pop culture phenomenon. With that headline, you have connected with prospects who think the Chuck Norris jokes are funny (which is just about everybody, let's be honest), and they'll be more likely to click on your headline. Of course, you then need to deliver an article/content that incorporates Chuck Norris references—and is actually funny.
Now you have some tips and models to start writing better headlines that generate more traffic for your marketing efforts. Switch up the type you use according to what best fits the content you are writing the headline for to make it as natural as possible. Your prospects won't be able to resist.