Copywriting: Magnetic Headlines
3 Tips for Headline Writing
When writing a headline, simply look through the previous list and choose a headline type that fits the goal of your content. Then, write a headline that fits into that type. To help you do that more effectively, there are three things to keep in mind while formulating your headline:
1. Numbers give an idea of time commitment (or lack thereof). Headlines that say something like "5 Ways to ..." or "3 Steps to ..." are very effective, because they give prospects a glimpse of what to expect. That makes them more comfortable with clicking through to read on. Small numbers are attractive because they don't represent a huge time commitment. Really large numbers show thoroughness. So, depending on the purpose of your headline and its target audience, you can adjust the number to fit your situation.
2. Engaging language catches more eyes. If you want your headline to grab prospects' attention, use words that jump off the page. Words like "supercharge," "outrageous" or "exciting" are good to include in your headline, because they catch prospects' eyes as they scan the computer screen and engage their interest.
Note: This is extremely easy to overdo. You don't want to just stick an "engaging" word in your headline because you think you have to—it will come off as hype instead of legitimate excitement. Rather, try to replace a boring word with an interesting word that conveys exactly what the reader can expect in the article, page, etc. For example, say "dynamite" instead of "great," or "exotic" instead of "interesting."
3. Use pop culture references. Pop culture is called pop culture for a reason. It is the things that are popular in our current culture. For that reason, pop culture items bind people together, like holidays. We all get the reference. We are part of the "in-crowd."