5 Email Marketing Change-Ups
At first, the post about email marketing looks basic, but then John Foley, the CEO/CMO at interlinkONE and Grow Socially, changes up the tone by adding a few unexpected tips to his Tuesday post on LinkedIn Pulse.
The marketing software and services business leader suggests the following cautions and approaches for email marketers who want to increase their open rates:
- Don’t Always Use the Same Sender. This suggestion is semi-buried in the usual advice about paying attention to the “from” line. “It’s important to keep a variety so your target audience doesn’t assume every email from your CEO is spam,” says the CEO.
- Don’t Try to Sell With the Subject Line. “That’s a sure way to get your email sent to spam boxes or see an increase in [unsubscribes],” Foley writes.
- ‘Occasionally’ Personalize the Subject Line. The surprising part here is that Foley’s post doesn’t say to always use the subscriber’s first name.
- A/B Test Send-Times. Pay attention to time zones, so it’s clear if the send time is before a recipient’s workday begins, for instance. Also, test workdays vs. weekends.
- After Testing, Remain Consistent With Time and Frequency of Sends. “No one wants to receive three to five emails per day from the same business,” he writes.
Do marketers agree with Foley’s points?
Please respond in the comments section below.