5 Critical Mistakes Email Marketers Make
5. Failing to target email recipients. An effective email campaign delivers the right message to the right recipient. Make sure your email list is targeted to the demographic you're trying to reach. A "spray and pray" approach might seem like playing the percentages, but there's actually a high latent cost to sending an email, so careful targeting is the key to success.
There are many elements that go into a great email campaign. The offer is obviously an important component. So is the messaging - from the subject line to the closing call to action. But it takes much more than an attractive product or service offer and effective copy to create a winning campaign. The email design and mode of delivery are highly consequential as well.
And up-to-date data - the right email addresses and relevant targeting information - is absolutely essential too. In sales, it's all about getting the right message to the right person at the right time. This principle holds true in email marketing as well. If you can avoid these five email marketing mistakes, you'll be well on your way to success.
Amit Khanna is president of small and medium business for Salesgenie.