How to Prevent an Email Campaign Epic Fail
Here are some things to check:
- Appearance: Do all your images and links work? Does your email look good on different email platforms and clients, including mobile? Above all, does it look and feel the way your client wants it to?
- Content: How does you subject line look when rendered in an inbox? (Check against as many of the email clients as you can.) Does your call to action stand out and is it easy to understand?
- What's your spam score? Test against the most common spam filters and see how your campaign rates.
- Do you have your address and unsubscribe information clearly stated in the footer (or header) of your email?
Now that your email is ready to go, it's time to send it to the party. With the best practices above, you can feel confident that your email will garner views and generate the returns you want. Grab a drink and relish the fact that, when using best practices, your email campaigns won't get kicked to the curb anymore.