3. Give Them Reasons to Participate
Incentives for subscriptions, Facebook "likes" and retweets are perennially popular for a reason: They work! Offering a free e-book or access to a members-only portion of your site can be a potent incentive for readers to participate fully in both your email campaigns and your social media conversations. Incentives for first-time subscribers are valuable customer acquisition tools, but they can also enhance your customer retention. Loyalty programs, coupons, birthday and first order date anniversary gifts for frequent and long-term customers will win you legions of fans.
4. Make Sharing Easy
Ease of use is a huge factor in whether your customers will share reviews, forward your emails and otherwise spread the word about your organization. Give your readers easy-to-find links or buttons to share your offer. As part of a lead generation strategy, encouraging happy clients to tell others about how great their experiences with you have been works wonders. People still rely on word of mouth to form opinions, so make it simple for your best customers to share with colleagues, friends and family.
Greg Grdodian is partner at Pearl River, NY-based integrated marketing solutions provider Reach Marketing. Reach him at Greg.firstname.lastname@example.org.