4 Ways to Build Your Brand on LinkedIn
3. Encourage employees to join LinkedIn groups. LinkedIn is only beneficial to users that are actively engaged with the site and their LinkedIn connections. One way to promote employee participation is to require that employees are active in one to two relevant LinkedIn groups. Setting clear requirements is one of the easiest ways for employers and employees to successfully tackle LinkedIn. For example, it's more viable for an employee to participate in a LinkedIn group every Wednesday than follow vague instructions such as "You need to be an active LinkedIn user."
4. Endorse LinkedIn connection skills for all employees to boost SEO rankings. Search engines are increasingly incorporating LinkedIn's endorsed connection skills into search results. LinkedIn content-referencing organizations and their employees help increase the chance that a company will be found in search results for various search terms. Show employees the power of asking for endorsements and how it can help raise the company's online visibility.
When using Linkedin, it's important to get employees to buy in. Focus on engaging willing employee participation, as it's wise to either fully embrace LinkedIn or focus on other marketing channels. Half-baked social media strategies can be detrimental to public perception, so make sure to develop a cohesive plan before enlisting your employees for support.
Chris Marentis is the CEO of Surefire Social, an integrated internet marketing company.