E-commerce Link: Room for Improvement
Do you want to track mobile email opens and site visits? If your site uses Google Analytics, here are two resources to help you know what's happening:
• 8020 Marketing, a U.K-based online marketing company produced a short video on how to set up Google Analytics to track visits from mobile users.
• Matt Clarke's article "Email Open Rate Tracking in Google Analytics" on TechPad walks the reader through the process, sharing a number of screenshots.
4. Time Your Emails to Be Cool
I saved the best for last, at least in terms of innovation! There are services that allow you to recognize when someone opened an email and vary parts of your message based on when the open occurred.
Let's say you operate a restaurant and send an early morning email. Here's what your recipients might see, depending on when they open your email:
- 9 a.m.: 40% off coupon for your lunch today
- 12:30 p.m.: 20% off coupon for dinner between 4 and 6 p.m.
- 4 p.m.: Late night specials after 9 p.m.
There are a handful of companies who offer this service. I suggest you check out the MoveableInk website to view examples of the work it has done for clients. The client examples go beyond looking at time opened, and I think you'll also appreciate how MoveableInk pulls dynamic feeds from Facebook and Twitter into emails.
We've covered a few topics, but I hope they will challenge you to think in new directions about your email program.